Blog

Why Names Matter in Analytics Products

A precise, trustworthy name can make a complex analytics product feel approachable and credible.

Designing Simple Online Calculators That People Actually Use

Clarity beats complexity. How to design calculators that feel lightweight, honest, and useful.

Explaining Math in Plain Language

Strategies for turning formulas into stories people understand, without dumbing down the truth.

From Spreadsheets to Products

Many great tools start life in a spreadsheet. How to know when it is time to turn it into software.

Trust, Numbers, and Interfaces

Interfaces can build or erode trust. Math-heavy tools must feel honest, traceable, and stable.